The ripening of fruit and vegetables is a chemical process that is caused by ethylene gas, a
natural plant hormone. It initiates and accelerates the ripening of fruit and vegetables, and
then causes them to deteriorate. By lowering the level of ethylene gas surrounding fruits and
vegetables, their shelf life can be greatly increased, slowing the maturation of fruit, protectin vegetables, and greatly reducing spoilage.
Ethylene gas is given off by all living plants, especially by fruits, vegetables and flowers, and acts as a chemical signal to speed up the ripening process. The release of this gas is thought to be a mechanism by which plants promote uniform ripening or opening, etc. In nature, the uniformity of these events attracts the maximum number of pollinators or seed disseminators, such as birds and insects. At home, however, when you store your fruits and vegetables in the refrigerator, ethylene gas builds up. As a result the ripening process is accelerated too quickly. This is a major reason we all throw out so much spoiled produce!
The Bluapple is based on technology that has been used in ships, warehouses and trucks for many years to absorb and neutralize ethylene gas buildup. The Bluapple does not release any gas or chemical, but only absorbs, constantly removing this harmful gas from your produce storage area. The Bluapple is not a "magic" pill, but a scientific and essential part of keeping produce fresh. When produce was cheap, no one cared, but as prices have risen, it became apparent that a very beneficial product for the home could make a huge difference.
There are three key elements to long produce life: a) temperature - keeping produce cold; b) humidity - using vented plastic bags to keep a moist, but not wet environment; c) ethylene gas management - using the Bluapple. Disruption of any one of these elements will cause premature spoilage.
It may interest you to know that they provide a money back guarantee. With a single gourmet apple costing $1.25 these days. Users easily recover the purchase price in savings within a few weeks, and the Bluapple continues to deliver value for many months thereafter.